Tips for Writing A Blog
Know your audience
Each article should have a specific audience that is being targeted. Before writing each article, know who your audience is and ensure the content is targeting them in voice, keywords and actionable items.
Write Compelling Headlines
A successful blog post will draw readers in. If an article has a compelling headline, your readers are more likely to click on it to read more about what you have written.
Formatting is key for both your users and search engine optimization. Ensure there are no run-on sentences, proper paragraph breaks, and subheadlines that make sense. Ensure that spell-check has been executed and grammar is appropriate.
If applicable, use bullet points throughout the article. As we live in a generation where people skim articles and don’t necessarily read every word, bullet points are helpful to pull out specific line items that you want to target in the article. You can do this at the beginning of the article, in the middle or even at the end if you want to wrap up items. As a note, if you put bullet points at the end of the article, ensure your headline and subheadline is compelling enough for people to scroll the whole way down the article.
People like images. They actually process images faster than words on the page. Where appropriate, include images. Do not, however, load up a blog post with just a bunch of images for the sake of imagery. Ensure that each image utilized is well-thought out and appropriate.
Include a clear call-to-action
As mentioned previously, every blog should have an audience that it is targeting. With that, every blog should have a clear call to action. Do you want them to sign up for a newsletter? Donate? Join the cause? Ensure there is a clear action at the end of the blog that makes sense in the context of the rest of the article.